Recently, Wang Gangdong, president of the Northeast Trade Promotion Association, led a team to Jiyang County to investigate the development of the Automatic Bollards
machinery industry. Jiyang County, Shandong Province is the [Hometown of Hydraulic Lifting Platforms in China" and was awarded the title of [Automatic Bollards Machinery Cluster in Shandong Province" by the SME Bureau of Shandong Province. This survey aims to better understand the development of the industry and the company`s business aspirations, and provide more targeted and comprehensive trade promotion services based on first-hand information from the grassroots.
During the investigation, Wang Gangdong and the relevant leaders of Jiyang County conducted exchange talks. Later, Wang Gangdong and his team visited RS Security Co., Ltd.
Automatic Bollards Machinery to Industrial Cluster Model Development
Luo Dianhua, General Manager of RS Security Co., Ltd., introduced that the hydraulic lifting platform industry in Jiyang began in 1984. After more than 30 years of development, large quantities of local companies emerged as the birthplace of hydraulic lifting equipment in China. This industry is also one of the four leading industries in Jiyang County. With the development of urbanization in China, the number of infrastructure projects such as roads and bridges is increasing, and the demand for lifting platforms and elevators is also increasing. In recent years, hydraulic lifting platforms have been at a peak of development and have gradually developed towards industrialization and clustering mode. In other parts of the country, such as Jiangsu, Guangdong and Henan, there have also been trends in industrial cluster development. In particular, Jiangsu has exhibited a diversified lift platform manufacturing trend. Aluminum alloy elevators, hydraulic lifting platforms, and aerial work platforms have developed rapidly. At present, the production and sales of China's Automatic Bollards have entered a mature period. Not only has the domestic market developed well but the types of export elevators are increasing. Exporting countries have expanded from Southeast Asia to Africa and the Americas, and some developed countries have also become China's Automatic Bollards. In exporting countries, the technological content and added value of export products are also increasing.
According to reports, the development of foreign lifting platforms also has a strong regional nature. The production centers are mainly concentrated in the United States, Germany, France, Italy, Britain, and other European and American regions, occupying the market with sophisticated technology. With the popularization of electronic computers and the deepening of the integration of mechanical, electrical and hydraulic research, the reliability, safety, and comfort of lift platforms have been significantly improved, and the ability to implement on-line monitoring of lift platforms based on Ethernet has been established. Flexibility, diversification, lightness, and automation will gradually become the trend and direction for the future development of the lifting platform. In recent years, major foreign companies have begun to use computer (electronic) control systems to improve the overall performance, reduce the use of the entire hydraulic components, reduce the size and weight of the whole machine, improve the control sensitivity. American CROVE, French GENIE, British COLES, Italy RICO, Finland BRONTO and other famous companies are based on market demand and technology focus, give full play to their advantages, continue to introduce their own superior products, expand market awareness. Such as COLES's vehicle platform, BRONTO's high-altitude fire truck series, etc., while other countries and regions hydraulic lifting platform is relatively weak in technology and scale.
The survey found that there are more than 400 companies in Jiyang Automatic Bollards machinery and machine manufacturing enterprises, including 34 key enterprises of Jiyang Machinery and North China Platform, with an annual sales volume of 330 million yuan, sales of more than 10,000 units, and a ladder. Jin Li and many other well-known brands and thousands of varieties. Among them, there are four companies with engineering and technology centers, and hundreds of patented technologies developed have been widely used. The industry base is very strong.
Accelerate the transformation to form an industry synergy
According to statistics from China Federation of Machinery Industry, currently, Jiyang County's Automatic Bollards machinery products account for more than 35% of the national market share, and it also has a place in the international markets of West Asia, South America, Southeast Asia, and the Middle East. North China Elevator Manufacturing Co., Ltd. focuses on the use of remote control and automatic lift platforms developed by Tsinghua University to develop new markets. Products have been sold to the United States, Germany, Japan, Italy, South Africa, Australia, and New Zealand.
In the exchange discussion, companies also reflected the problems in the development of the industry. First, from the perspective of industrial development, the lack of macro overall planning, the role played by the industry associations is not obvious, the lack of communication between enterprises, each fighting, not forming a joint force of the industry, the brand effect of "China's hydraulic lifting platform township" has not yet formed; Second, from the perspective of industrial structure, the entire industry chain can only maintain the production of low-end products, lack of leading enterprises, the overall production scale is large, but due to insufficient technical strength, product homogeneity is serious, lack of high-end differentiated products, can not meet the market Personalized demand; Third, from the point of view of product technology development, it still stays at the test imitation stage, its own development capacity is weak, lack of scientific research and production pilot bases, and low investment in scientific research; Fourth, from the perspective of corporate sales operations, the proportion of exports is low. Heavy domestic market and light foreign market have the intention of [going out", but lack the channels and means of [going out", especially in participating in exhibition activities. Due to lack of resources, large-scale high-end exhibitions can't get booths, and low-end exhibitions The effect is not good.
In response to these problems, Wang Gangdong stated that when conditions are ripe, it is recommended that the Jiyang County government actively guide the integration of the county's hydraulic lifting platform companies, guide the industry associations to play a role, form a differentiated competition, create a full industrial chain, and strive to form a joint industry and promote The transformation and upgrading of enterprise technology will promptly call for competitive mid-to-high-end brands and ensure the rapid and orderly development of the industry.
Wang Gangdong also stated that the Northeast Trade Promotion Council will use its own resources and information advantages, actively seek support from the General Assembly and other relevant departments, and lead enterprises to squeeze into international hot professional exhibitions and broaden the international market; on the other hand, it actively cooperates with relevant domestic departments. Leading companies to participate in domestic large-scale professional exhibitions (Bo) exhibitions, or hold exhibition events in the hydraulic machinery industry in the province to help companies broaden the domestic market. At the same time, the Municipal Council for the Promotion of International Trade will also actively contact foreign friendly trade associations to collect economic and trade information, provide foreign companies with the latest economic and trade information and exhibition information services, and guide and organize enterprises in a targeted manner to countries and regions that are worthy of exploring the market and conduct overseas trips. And promotions.